Raising funds for your charity organisation can be an uphill task. However, the development of technology has changed the way we raise awareness about fundraising as well as how we accept donations. Having effective fundraising strategies in place will also ensure that your next fundraising event is a success. Here are the top three fundraising strategies to try out this year.
Incorporating a Fundraising Software
There is a lot of fundraising software available in the market today. They offer different solutions, and it is, therefore, up to you to look for what best suits your needs. All-in-one software is more effective than having different software offering different solutions. If you host a lot of events, then software that features event and donor management is most suitable for you. It allows you to store donor information, register guests and also sell tickets.
Launch a Crowdfunding Campaign
Social media is a powerful tool that can be used to raise donations. As the name suggests, crowdfunding involves asking for donations from a large group of people. Thousands of people send in small donations, creating a large pool of money. Crowdfunding is dependent on raising awareness and social media is an easy and fast way to reach millions of people all around the world. When developing a crowdfunding campaign, it is essential to share your cause in a way that resonates with people. The campaign is hosted on a central website that has videos, pictures and a “share now” button. In this day and age, crowdfunding has proved to be an effective method of fundraising.
Mobile Giving
With the widespread use of smartphones, we are able to run our daily operations with just the touch of a button. Mobile giving is a more effective method of raising funds compared to online giving or posting checks. To begin with, most people always have their phones with them and are therefore able to send in their donations without logging in to a website or walking to the postbox to send a check. Secondly, mobile giving increases event participation. Absent donors and other supporters of your organisation can send in their contributions and even participate in charity auctions without being physically present. The last advantage of mobile giving is that it provides charity organisations with crucial information about their donors. Mobile giving offers convenience and accessibility and you should, therefore, consider it the next time you are fundraising.
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