The Christian Opinion Panel Report 2019
Welcome to our latest Christian Opinion Panel Survey. The 2019 survey was commissioned by TMH Media, Europe’s largest Christian advertising agency, as a follow up to our successful 2015 and 2017 consumer surveys of UK Christians.
In our latest study, we surveyed Christian TV viewers. Our research enabled us to join the dots between their TV viewing habits and their charitable giving behaviour. This has enabled us to gain a more in-depth understanding into how Christians donate. The survey is made up of 100’s of UK Christians and delivers in-depth and actionable insights into their giving habits.
“Christianity is the largest religion in the UK according to the 2011 Census. Over 33 million (59.3 percent of the UK population) confirmed they were Christians when asked, ‘what is your religion?’. For many charitable organisations it is an untapped audience and one which they struggle to effectively engage and connect with.”
“Our experience with and insight into the UK Christian population, their media habits and donation patterns, shows that, with the right message through the right channel, charities and churches can successfully reach and engage with this large donor base”.
Why was there a need for this survey?
No facts and figures about UK Christian giving had been recorded before we launched the UK Christian Opinion Panel in 2015. Our latest survey revealed that 87% of participants felt it was important to give to Charity. The Christian Opinion Panel Survey delves further into the attitudes of UK Christians to giving, asking over 40 questions and providing unprecedented insight and data on all aspects of the giving experience.
TMH is a specialist marketing and media agency working across the globe with faith and ethnic organisations, charities and social enterprises. We use our audience understanding and knowledge of specialist TV, radio, press, digital and outdoor channels to shape strategies and for more than 30 years our work has helped our clients to connect, build belief and maintain relationships, establishing meaningful communities nationally and internationally.
Our clients include the Bible Society, Mind, Compassion, NSPCC, OXFAM, Salvation Army and WaterAid.
What’s Included in the Survey
Questions covered: The individuals’ attitude to giving, the amount they give to charity, the frequency by which they give, the type of charitable causes they support, how engaged they feel with the charities they support, how much they give and how important it is to them to give.
The report also has a large section devoted to church giving, covering: amount given, whether they tithe their wages to their church, how frequently they give to their church and how important it is to them to give to their church. There are over 40 questions in total.