The main challenge that most charity organisations face is getting donations. Some even end up closing their doors because they lack the funds to drive their projects to completion. However, organisations that seek support from people need to use the power of social media to get the funds they require for their projects.

Social media is a powerful tool in today’s fundraising landscape. Their primary benefit is that they give you options on how to share messages, and for brands, they extend your reach to help you get a broader audience than when you operate offline. Some of the ways charity firms can use social media to promote their campaigns include:


1. Developing a strong social media strategy

Most charities fail because they approach social media casually. Since social media is about creating trust, you have to come up with ways that will make your audience trust you. Do your homework on your target audience, and where you can find them. Think of effective ways of branding yourself, and create a page or account on the platforms your users frequent. After you create the page, ensure that you remain active by posting regularly.


2. Be informative

Social media is about sharing informative content and having conversations. That’s the reason most people engage. One benefit of sharing content is that it brands you as an authority. Your content should stimulate your audience, which should provoke them into sharing posts with their friends. Use long posts, hashtags, images, and share videos of live events as part of your content.


3. Be authentic

It is so easy for your audience to be suspicious of your motives – after all, you’re asking them to part with their hard-earned money. Therefore, be real and transparent. If, for instance, people donate, indicate the total amount you have collected. You should also show them how you wish to use the amount, and if possible, you can update them on what you were able to do at the end of every successful project. Show some appreciation regardless of the amount you receive.

Be wise when dealing with your followers. For them to donate, they need time to know that you are not using their hard-earned cash for your own ends.


For more information on how your charity can generate more donations, download our free report!

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